February 21, 2013
EternalSigns.com
2.1 Billion Christians on the planet earth, 400 million + Christian gifts are given each year, less than 5 million memorial plots available and EternalSigns.com are the first company to ever offer this unique way of being remembered for eternity. EternalSigns.com creates a personalized plaque for your referred visitors as either a memorial for themselves or as a gift to their loved ones and friend.
The memorial plaque is personalized by your referred visitor and then plaque is placed on the holy land at Mount Precipice for anyone to view. This is a physical plaque made out of the most enduring materials to preserve the blessing. The plaque costs $149.99 and includes, the plaque, the personalization, the placing of the plaque at Mount Precipice, a certificate (option to have the certificate framed at an additional cost)
What do affiliates get?
We give you $15.00 default per plaque bought from your referred visitors.
45 day cookie. No PPC restrictions at this time. Incentive sites welcome. Coupon codes available.
Key word, religious gifts, personalized gifts, Christian gifts, memorial plaques, religious gifts for men, religious gifts for women, wedding, Baby, Baptism, Bereavement, Christmas, Christening Confirmation, Father's Day First Communion ,Mother's Day, Ordination/Ministry.
To Join the EternalSigns.com affiliate program go to www.webgains.com
January 30, 2013
How much does it cost to set up an Affiliate Program
you are thinking about setting up an affiliate program? The first thing on most Merchants minds is, just how much will it cost you to set one up and maintain it?. Before I start giving you numbers, take a few minutes to think about if your website will facilitate an affiliate program. See a brief check list below.
Your website is consumer friendly – This means the following.
Clear navigation from any point of entry.
Clear delivery time lines.
Clear Shipping costs.
Clear returns policy.
Easy check out and consumer assurance about the security of their credit card details.
Clear privacy policy.
For the fashion sector, clear sizing charts, color description, material and if possible care instructions.
High quality images of the product (attention to detail)
Clear and concise product descriptions.
Location of the business and address, who owns the company.
Clear customer support contact details.
Ultimately, what are your current website conversions? This is the litmus test, if you already have a website and making transactions, your conversions will tell you if having an affiliate program is viable.
A poor converting website is just that, no amount of additional traffic or money will fix your conversions until you find out why your conversions are low.
How do you know if your website conversions are good or poor?
Here is a website conversion calculator widget you can use to help you but think about this, working out your conversion rate is a good step, what you really want to know is what your competitors are doing, use this widget then do some research on your competitors. Note when using this widget double click on the numbers, when the box goes black enter your numbers.
Next: What are your objectives in launching an affiliate program?
Most merchants would say, increase sales, this probably goes without saying but there are other objectives that seem to get overlooked. Affiliate Marketing can be broken down into sub categories based on types of affiliates and their specific expertise in a given area of marketing below represents the main groups of affiliates who will work on a revenue share basis.
The True Content Affiliate : Bloggers for example, good for search engines.
Incentive Affiliates: Coupon sites, Reward sites like cash back sites.
Paid Search Affiliate: Pay Per Click, example Google Adwords
Comparison Affiliates. Sites that compare prices on “like or same” products.
Social Networking Affiliates. Facebook
Example Objectives: I have a website that sells clothing, I have not retained a pay per click agency to run any paid search campaigns, I want to use paid search affiliates to do this. I don’t have a trademark and I am unknown. At this point I don’t mind if paid search affiliates bids on my website name. History shows us that by allowing some paid search affiliates to bid on the name, actually protects merchants from competitors.
My products are of good quality and my customer service, shipping time and price is awesome, if only my potential customers could try on the product, how do I translate this to potential customers? I may want to contact some true content affiliates and offer them a free product in exchange for a review. I may also set up a coupon code (Money off) for the product that is being reviewed.
My main objective is to acquire a new customer, it will cost me money to acquire a new customer but if my retention marketing is good, then Ill make my money back on repeat orders. So Ill use incentive affiliates and offer coupons based on first time customer orders.
I am selling skinny jeans, my prices are very competitive, I will use comparison affiliate sites and give the consumer more choice.
I have my own store in Facebook, we have hundreds of fans, I know facebook subscribers, if they saw us they would shop with us, Ill use social network affiliates so they can promote us and in exchange, Ill set up exclusive competitions for their fans, maybe a coupon to give to one facebook member to spend on my site.
The above is possibly how I would use my affiliate program if I was relatively unknown, I am not a brand if I have no sales. My objective here is to create and build my brand. If I was a know brand, then my objectives may change. I may not allow Paid Search affiliates to bid on my name or trademark. I may use incentive traffic but only based on new customer acquisitions.
Have a think about what setting up an affiliate program means to you and think about the long term affects and plan how you intend to work with your affiliates, the above are just examples and each program can be tailored to suit your needs.
I wrote the above in an effort to get merchants to have realistic objectives, goals and expectations.
In my entire career have I ever seen a few merchants go from zero to wow in just two months, an affiliate program should be seen as a long term marketing channel and the longer you have one the better it gets.
The cost of setting up an affiliate program varies wildly.
Rule of thumb, bigger does not always mean better, expensive does not always mean a better service.
Number of affiliates within an affiliate network is not the greatest selling tool as not all affiliates within the affiliate networks will join your affiliate program. This is where contacting us would be beneficial, we will give you impartial free advice based on your budget and or needs and of course, the beauty of contacting us, if you decide to use us to set up and manage your affiliate program, Affiliate Network set up costs for our clients decreases as the Affiliate Networks and APA (The Noise Farm Inc) have a good working relationship with most if not all.
Affiliate Network set up cost range from free to 10k
Affiliate Network override costs can range from flat cost per transaction but the norm is from as low as 10% override commission to industry standard of 30%, what is an affiliate network override commission?
Let’s say I set up an affiliate program and I pay the affiliates 10% on all referred sales.
Affiliates generate 20k in sales in the month of March, this means affiliates get 2k (Affiliate Commissions).
Lets say the Affiliate Network charges 20% override
Network override commission is based on an additional 20% of the affiliate commissions which was 2K
2k + 20% = 2.4 (400 is the affiliate network override commission) total paid out is 2.4 to get 17,600 in sales.
Some affiliate Networks also charge a monthly admin fee, some waiver their monthly admin fee based on sales volume you bring in. The low is no admin fee and high can be 1.2 k per month. Usually the admin fee is used to help support the merchant. In the case of recruiting an agency like ours, you already have the expertise and I would be haggling to reduce or waiver that cost.
As we work on a part revenue share, our cost is small and based mostly on our performance.
Next you need to look at your margins, can you afford an affiliate program?
Selling price take away cost price and multiply by 100 to get the percentage.
Once you have the percentage, you can work out how much you could feasibly afford to acquire a new customer. An equally important metric to know is what is the life time value of your customer, meaning how many times do they or will they come back and buy from you? If you can work this out then your margins for acquiring a new customer will look better.
Affiliate Commissions, when deciding how much to reward your affiliates, look at your margins and factor in some leeway, example, if your default commission is 10% on all referred sales, you may want to pay some affiliates a little more, paid search would be one area where by the paid search affiliate is investing their own money and remunerated on a revenue share basis, they essentially are taking the financial risk.
Finally, I have to say that the position you are in is exciting, there is nothing like a blank canvas in which to start on a journey that not only helps your business grow but you will be learning new things about the industry, the people and most of all about your business and how it interacts with the world.
Enjoy and remember to have fun setting up your affiliate program J
January 9, 2013
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- MotelRocks.com Rocking America
MotelRocks.com
is officially rocking America, in what appears to be one of the most impressive
affiliate program launches, sales and conversions, MotelRocks.com affiliates
were able to reap their rewards in just less than six weeks. Of course November
being one of the best months for online retailers, Motel had the added
advantage of stocking party apparel with appeal. It was interesting to note
that 10% of affiliate referred sales were generated by non US Affiliates
meaning affiliates/publishers are converting their non country specific traffic
and orientating them to online stores that can accommodate multi currency and
international delivery. If we look at MotelRocks.com through our various competitor tools, we can see that MotelRocks.com leapt from being an “Unknown” fashion brand to an “emerging” fashion brand in just eight weeks and is already being associated with America’s X-factor, a firm favorite amongst some of their contestants, in a word MotelRocks.com is… phenomenal. Our prediction is that MotelRocks.com
will continue to surge forward here in the USA as more marketing initiatives are being discussed and implemented.
Definitely a brand to watch and take notice of. The MotelRocks.com affiliate program is being run through Webgains.com,
affiliates get 10% commission by default, cookie date is 60 days, data feeds and consumer promotions galore to add stickiness in attracting the young and fashion conscious girls
October 10, 2012
CityChicOnline.com a brand under the Australian company Specialty Fashion group has launched their affiliate program on webgains.com to further expand their brand and sales across America.
CityChicOnline.com has grown substantially in the last year and most of their USA success can be attributed to their affiliate program which was initially set up on the shareasale.com affiliate network platform as a means to test the American waters. With CityChicOnline.com about to step into direct marketing and other US marketing initiatives CityChicOnline.com is no longer a newby in the US but can now be considered a strong emerging brand for plus size fashion here in the USA.
October 9, 2012
Motel Rocks the USA
MotelRocks.com the fashion brand has arrived in the USA after the demand for their products here was just to great to ignore. The Brand has had and continues to have incredible success in the UK and now they are in the USA. MotelRocks.com not only has their own clothing brand aimed at the young, funky, trendy dedicated followers of fashion. Motel carries other brands such as the iconic Jeffrey Campbell, synonymous with making shoes look like a work of art and shoes that seem to defiy gravity.
Zatchels for their unique style in purses. Models Own nail polish and pens, snow white nail polish, oh yes!. Pretty Polly for fashion tights and I Love Crafty has just been added to the family of brands, just in time for Americas most celebrated event, Halloween.
Rock N Rose for Jewelry and accessories. Pamela Mann not just any fashion tights, they are for girls who want to expresses their legs! Rock Cosmetics & Eyelure to add some sparkle and color.
The marketing team behind MotelRocks.com is the famous E-TailWebStores.com who had a vision about taking small fashion brands and escalating their reach in terms of their brand awareness and new customer acquisitions through a combination of analytics, customer and website user journey offline and online marketing initiatives, offering a holistic approach to their clients. Their port folio of fashion clients increases monthly due to a demand for bespoke marketing agencies that can deliver results.
Now that E-TailWebStores.com is conquering the UK market, they have turned their attention to the USA. The USA is most definitely unlike the UK in almost every way other than the clients demographics.
The USA is vast, the climates can be extreme depending on location. What sells in LA may not sell in Texas, what sells in Louisiana may not sell in New York. If you look at just one state and break it down into counties then cities, the demographics can change wildly. It’s not a simple task for any marketing agency unless they know and understand how the fashion sector works in the USA. The cost of traditional advertising alone can run into the millions of Dollars, so knowing who and where the customers are is something most non US companies have a difficult time in sourcing. E-TailWebStores.com and The Noise Farm Inc are working in partnership to assist them and their clients in their affiliate marketing initiatives and direct marketing here in the USA.
The brands we are currently working with is MotelRocks.com and InLoveWithFashion.com, both brands have a celebrity following and both brands have a place here in the USA, we envisage that within three months both brands will be able to boast that they are no longer “New” and unknown but will be able to say confidently that they are “an emerging brand in the USA”.
April 12, 2012
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# 1: Raindrop camouflage |
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The raindrop pattern camouflage is associated with the Cold War period and especially with Warsaw Treaty armies. Raindrop camo is one of the most recognizable and yet lesser known camoflauges in history. Our design team picked up on it and it fits well with the Utility trend that had captured the design team's imagination. |
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Camouflage Shorts
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Camo Hooded Parka
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Camo Backpack
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Camouflage
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# 2: Madras Checks |
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With roots right back to 13th Century India and the current renaissance for all things Preppy, Madras check has become a recurring feature of Lyle & Scott spring summer collections. The story goes that the check designs were inspired by the tartan plaids of the Scottish regiments that occupied southern India in the 1800s. |
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Plaid Check Shorts
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Mixed Plaid Shirt
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Check Woven Shorts
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Madras Check Shirt
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# 3: Colour Blocking |
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Colour blocking is a great way to get a bit of colour into your spring wardrobe. Choose a bright seasonal hue and repeat it throughout your outfit in bold block sections. If you don't want to go too brassy, pick a more neutral tone which will complement your brighter colour. Navy or grey work well. |
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Colour Block Rugby Shirt
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Colour Block Polo Shirt
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Block Stripe
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Panel Polo Shirt
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Colour Block
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Colour Block Cardigan
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Chinos
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# 4: Nautical |
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The Nautical look can be split firmly into two camps. On the one hand you have the yacht club, Riviera look and on the other end of the spectrum there is the rugged, maritime fisherman aesthetic. During the winter months a fisherman rib chunky knit and waxed parka works very well for an industrious and rugged look, however, with the arrival of the sunshine and some milder weather it seems fitting to embrace the more refined and preppy boating look. |
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Chinos
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Bold Stripe
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Lightweight Twill Jacket
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Boat Shoes
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Henley T-shirt
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Striped Zip Through Hoodie
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Chino Shorts
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Behind the scenes |
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The Evolution of the chino
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Chinos have seen a huge surge in popularity over the last few years, however their story began further back than we might have thought. Before the Preps of the 60s and Mods of the 1950s. Instead try the early 1800s! |
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'backstage' at our aw12 photoshoot
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Take a peek behind the scenes of our Autumn/Winter 2012 photoshoot. Our team went to Hackney Marshes for the shoot and sent over a few candid pics from the day on set. We're going to get to see the finished result in a couple of weeks. |
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March 14, 2012
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February 28, 2012
AdTech SanFrancisco
When: April 3rd & 4th 2012
Where: Moscone Center West
800 Howard St.
San Francisco, CA 94103
More info http://na.ad-tech.com/sf/hotel-information/
List of exhibitors http://na.ad-tech.com/sf/exhibitors/
How much does it cost: http://na.ad-tech.com/sf/pricing/
More info http://na.ad-tech.com/sf/
February 6, 2012
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Spring 2012 - whatever the weather, the new season is here |
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January 25, 2012
We are pleased to announce that the LyleandScott.com affiliate program for the USA is now live.
Lyle and Scott have a long established history in golfing began in 1847 in Scotland. They grew to become one of the biggest designer clothing brands in the UK and USA for men and women. In 1975 Lyle & Scott is Granted the Royal Warrant by appointment to HRH The Duke of Edinburgh. Lyle and Scott today is still synonymous with clothing for world class golf players and in 2003 launched their vintage range to include a younger customer. Today Celebrities of the music scene and film can bee seen wearing official Lyle and Scott clothing.
The Lyle and Scott affiliate program will give affiliates 15% on all referred sales. 60 day cookie. This program carries a lot restrictions to ensure that the brand does not become diluted nor has any association with any “discount” websites. As LyleandScott.com is a recognized brand they do not allow PPC bidding on their name or variations. Below is a full outline of the dos and donts of the affiliate program.
We are not accepting coupon site at this time.
Brand & Keyword policy
Lyle & Scott is recognized worldwide and we must protect our brand to ensure that we continue to be one of leading clothing brands in the world. Because of this our Keyword and branding policy is restrictive.
We encourage Lyle & Scott affiliates to conduct their own PPC campaigns but in order to qualify as a Lyle & Scott affiliate, we do ask you to adhere to the guidelines below:
• Do not link directly to the Lyle & Scott Shop website, or use an URL redirect to take the customer directly to the Lyle & Scott Shop website from a PPC advert.
• Do not bid on the keyword ‘Lyle & Scott’, ‘Lyle & Scott shop’, Lyle and Scott or any misspelling of ‘Lyle & Scott’ e.g. lysescot, Lyle N Scott, scott and Lyle etc
• Do not bid on any keyword phrase containing the keyword ‘Lyle and Scott’ or any misspelling of Lyle & Scott e.g. www.LyleandScott.co.uk, www.Lyleandscottshop.com, www.Lylescottdirect.com, www.UKLyleandscott.com, www.LyleScott.co.uk, etc
• Do not appear under any keyword or phrase containing the keyword ‘Lyle & Scott’ or any misspelling of Lyle & Scott
• Do not display the keyword ‘Lyle & Scott’ or “Lyle and Scott’ in your ad copy
• Do not buy, own or bid on any domain names with the word ‘Lyle & Scott’, ‘Lyle and Scott’ or misspellings of ‘Lyle & Scott’ in the URL. For example, wwwLyleScott.com.
• Do not display Lyle & Scott products on Google Product Search (previously Froogle™) as we have our own feeds in place.
• Do not conduct any form of typosquatting. Typosquatting is a form of cybersquatting which directs a person to a false website when they enter a misspelling of the intended website. For example, www.LyleScotts.co.uk, www.LyleandScot.com
• Do not include Trademarks or miss spellings in the subfolders of your URL structure e.g. www.affiliatesite.com/LyleandScott
• Do not include Trademarks or miss spellings in the subdomain of your URL structure e.g. LyleandScottshop.affiliatesite.com
• Whilst we understand that many affiliates are experts in search engine optimization we ask you not to specifically target Lyle & Scott or our trademarks, if you appear on the 1st page of one of the main search engines we ask that you do not promote any discounts or offers in the Meta Title of your page. e.g. ‘Save money on Lyle & Scott.’ Or ‘Lyle & Scott discount’
The LyleandScott.com USA Affiliate Program is being run through Shareasale.com affiliate network merchant ID 35032
This program is being managed by TheNoiseFarmInc.com
January 18, 2012
The LyleandScott.com USA affiliate program will be launching this week.
November 30, 2011
Wow may I say how great CityChiconline.com affiliates were at promoting the citychiconline.com 60% off sale, thank you so much to all who got behind citychiconline.com and pushed traffic through to us, we converted your traffic very nicely at an average of 5.4%
We have another promo right now...
50% off all partywear, free shipping and returns http://www.citychiconline.com/index.php/new-arrivals/party-wear.html
Ends 10th December and no coupon code required.
New data feed has been uploaded and those who requested unique coupon codes, we will be with you shortly.
If you have not already signed up to the citychiconline.com affiliate program click here for more details
You rock!